Here are the 10 steps for creating a pre-launch marketing strategy for your app: Research your users and competitors; Start early; Create a website for your app; Start a blog; Connect with email marketing; Create buzz with social media; Prepare a press kit; Reach out to influencers; Call for beta testers; Optimize your app store listing; 1. ... light. Summer Fridays used the sticker on a ton of their stories when they announced their new product, which counted down the days until it was available for sale. Hint: You’re probably going to be active on most of your social channels to maximize on impact! – should all have a slightly different strategy and approach, because of how your audience responds, and how the platform functions is different on each. For Later’s Instagram Stories scheduling launch, we started to build buzz by sharing that we were releasing *something new* a week before our official launch. We didn’t give many details, but we did share the countdown sticker to our stories. A giveaway is a proven way to convert a social media audience into users. There are several ways to use social media to your advantage; many of them necessary, but few optional. Post Maker is the use of social media platforms to promote a product or service. Oanalytica named him #1 Global Content Marketing Influencer. If you need some inspiration or help to create a color palette for your product, you can use Adobe Color! And then they hosted a larger launch event with influencers in NYC: yesterday we transformed @lamerceriecafe into a wild rose garden to celebrate the launch of @summerfridays R+R Mask 🥀 florals by @emilythompsonflowers brought our vision to life. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. Making yourself available on launch day to answer your followers questions really shows that you’re invested in the product and you’ll be building better connections with your potential customers. When planning a new product launch on social media, it’s important to factor in how long your campaign will run. Remember to keep it snappy, creative and engaging! Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. When you’re planning your social media calendar, it’s also worth thinking about the lifespan of each piece of content. Your color palette can also come from your product or packaging itself. At Later, we tracked brand awareness KPIs like engagement rate and impressions, along with tracking signups and upgrades from social media. There is a good reason why a growing number of startups are going mobile-first. First stop of our @summerfridays booth on Rodeo Drive is over and out ✈️ next up, NYC! It's very well known for supporting lots of different platforms while offering a wide range of settings and dynamic features. Interaction with other services. I officially have a new best friend (and jet lag companion) that helps me wind down at bedtime for deeper sleep. Now’s the time to plan when each piece of the puzzle goes live across your social channels for maximum impact for your campaign. Owning a mobile app, or at least a mobile marketing strategy is thus critical. Videos. If you’re running your own business, this might mean that you are coming up with the creative direction, managing the photo shoot, editing the content, and posting everything yourself – which is a lot of work! When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. 2011 Launch Snapchat, a photo/video sharing and social media service, launches. He is the owner of jeffbullas.com. Our social media campaign goal was to increase awareness about our new product, which meant that we focused more on driving impressions, traffic, and engagement instead of pushing upgrades through Instagram and social media. You're sure to find unusual tactics that will help you with your next launch. This is great for planning out what your feed will look like for launch week, ensuring that you have a good mix of product and lifestyle shots. When it comes to Instagram marketing, it’s all about the visuals. Instead, pick the two or three that you think are best suited for your app. Our exclusive Launch Package is specifically designed for new apps, so they can maximize their download potential with incentivized ads, social media campaigns, custom reporting and other important tools of a launch campaign. 2010 Launch Quora, a popular question-and-answer platform, launches. Screenshots, news about progress, and perhaps even a behind-the-scenes video are all great ways to get your audience excited about your app. Experts estimate there will be 2.77 billion social media users in 2019. This is a great idea for launch events or press conferences. For example, Summer Fridays had two Insta-ready offline activations for their product launch, one in LA and one in New York City. Ready to plan your new product launch on social media? Your goal could be building brand awareness, building engagement in your community, growing your email list, or having more people walk through your physical store. If you’re lucky enough to work with a design or creative team, you’ll want to create a clear design brief for your social assets. My dreams are coming true because my favorite time of the day (bedtime), just got so much more exciting. That’s exactly why brands need to have multiple social media ideas in their back pocket. Now that you have a goal and a timeline, you’re ready to start choosing what social media channels you’re going to light up when you launch your social media campaign. Taco Bell is a great example of a company that frequently engages their audience. Your Instagram profile is now acting like a website, so you’ll want to make sure that it’s in tip-top shape for all the new visitors you’ll have scrolling your feed on launch day! Even if you have no budget to pay popular influencers, you can gift your product to your micro-influencers ahead of your launch and encourage them to post if they love it on launch day. However, this can be … Who wouldn’t want to post a photo of themselves here to their Instagram? Try to incorporate these updates with other shared content that is relevant to your app, and shows the audience why they need it. Plus, I wake up feeling SO well-rested. 7 Ways to Launch Your App On Social Media With a Bang 1. When choosing a time of day to post, make sure to consider the time zone of the majority of your audience. You don’t have to go around opening an account on every single platform you’ve ever come across. You can schedule your photos and videos to Instagram, Twitter, Facebook, and Pinterest with Later, and view all of your social posts on a content calendar together to have a comprehensive view of everything that’s going out. You’ll also want to ensure that you have all of your Instagram Stories content ready to go for launch day too, and you can even storyboard your product launch stories ahead of time and then schedule them with Later. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and then build your timeline backwards from there. We also created a 16:9 vertical version, which was then cut into 15-second intervals for our Instagram Stories, and posted in full to our IGTV channel. You can plan, schedule and queue contents with your co-workers/friends. Couple your launch-related posts with a hashtag. You did it, your launch was a success! Increase number of followers, boost likes, engage your followers by posting high-quality social media post … Here’s an example of what our social media strategist Mel Brittner created for our recent launch: Don’t be afraid to let your creative juices flow at this stage – get every idea down on paper and assign it to a suitable social channel. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. For an app that is in the pre-launch stage, the giveaway can be a prize. Required fields are marked *. Next Post. For example, what you create for your Instagram Stories will be hugely different to what you create for your Instagram grid, so they deserve different strategies! This can be done through a call to action button on your accounts and various links and reminders. This will help you fine-tune your content and make sure how your introducing, explaining or selling your product throughout the campaign remains consistent. Here’s what their Instagram feed looked like when launching: And here’s what their Instagram Stories announcement looked like: Not sure where to start? You can choose the “color harmony” you want – whether you are looking for different shades, complementary colors, or a monochromatic look. Easier said than done, right? Additionally, you can create your own content, for instance, blog posts, infographics, and images. Before your app launches, your ultimate goal with social media is to get your audience to sign up to be notified of when your app launches, so they become your initial users. When we start to develop a social media app for Android and iOS, we take this into account and offer the arranging the news feed that best fits the specificity of the social media app. Link in bio (or our Stories) to learn more ⤴⠀ ⠀ #tellstorieslater🎉 #instagramscheduler #instagramstoriesscheduler #instagramstoriestips #socialmediamanager ⠀, A post shared by later.com (@latermedia) on Jan 14, 2019 at 5:02am PST. 3. Business hours for you might be sleeping hours for your audience! Contrary to what many mobile app developers and app owners believe, an effective social media marketing plan should precede the launch of your app. Due to restrictions with the Instagram API, your Instagram Stories won’t automatically publish, but your photos and videos will be automatically sent to your phone when it’s time to post, making it easy to post to stories in seconds. Supported Social Media platforms: Facebook, Twitter, Pinterest, Instagram auto-post. The cool thing about the countdown sticker is that people can opt-in to get notified when the timer is up, and they’ll receive a reminder from Instagram. If you’re running to a tight deadline, you may have to scale back on some of your more ambitious ideas for your campaign. Generating some buzz around the accounts may feel tricky at first, but here are a few simple ways to start off: With these five steps alone, you’ll begin to create a following around your app. Posting to several platforms every day can feel overwhelming, so use the handy template provided to manage all of your social media accounts. Smartphone apps can also help you to edit your footage and photos, turning them into great social media posts in just a few taps and swipes. Available now on all paid plans! Claim social media handles on networks popular with your target audience. How to Plan a New Product Launch on Social Media – Step #5: Offline Activations. Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. Create a social media accounts list to get you started. Make sure you have your moodboard, style guide and design assets like logo and slogan nailed down and shared with your designers and contractors at this point. Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). But because we’re a B2B company, we have a longer customer journey than a B2C beauty brand, so we had different goals for our new product launch on social media. Have no fear - I've put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Entrepreneur lists him among 50 online marketing influencers to watch. 2010 Launch Path, a social networking-enabled photo sharing and messaging service for mobile devices, launches. As we said, this part of the planning process varies greatly, but the most important thing is that you are sticking to your creative direction and creating high-quality content for your social channels. There are two elements to your creative direction you need to think about. If so, keep reading as I explore nine ways we used social media to help launch a new project. You won’t see a huge following or response overnight, especially if you are entirely new to the scene. In order to post to all social media at once, you need to find a tool that helps you manage all of your accounts in one place. This should include a color palette, some inspirational imagery, a design style guide, or design templates that will work across your social channels. You also somehow managed to make it to the end of this incredibly long and comprehensive blog post. But if you’re launching a physical product instead of a digital product or service, you may need to start planning 2 months in advance to account for photo shoots with packaging, influencer and media mail outs, etc. Now that you have all the (kind of boring) details like goals, timeline, and channels locked down, it’s time for the fun part: what will your campaign look like? Share on Social. And remember, social media takes time and effort. When it comes to actually creating content for your new product launch on social media, this is going to vary heavily depending on the size of your company, and whether you’re selling a physical or digital product. If you haven’t already, it’s time to get clear on what action you want to inspire with your campaign. Once you’ve set your timeframe, it becomes easier to plan out your content knowing how feasible it will be to deliver it on time. Download Ripl: Video & Social Posts and enjoy it on your iPhone, iPad, and iPod touch. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. That means photos edited, captions created, hashtags added, and everything scheduled and ready to go so you can focus on engaging and responding on launch day, instead of posting. We’ve highlighted the important ones here. #ineedsomeRR (Ps my Dad is photo bombing me 👋🏼), A post shared by Marianna Hewitt (@marianna_hewitt) on Feb 8, 2019 at 6:48am PST. Check out Later here. ‎Ripl gives small businesses the tools they need to effectively use social media to attain their goals. Even better, sign up for our newsletter to get the latest industry reports and best practices for marketing your app pre, during, and post launch. You’ll want to have a mix of both product photos and lifestyle photos, and your creative shoot could range from a small photo session with your iPhone to a multi-day, big budget shoot with multiple photographers and videographers. Your campaign assets would be things like photos, videos, graphics, GIFs, or anything else you’re planning for your social media campaign. Don’t forget to take a photo + enter our giveaway! Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Working with influencers is a great way to reach more people and get the word out about your new product on social media. For example, a blog post may only appear in a newsletter once, but it could be shared multiple times across your social media platforms over the course of a week or month. If you have any questions or you think we left something out, feel free to send me a DM on Instagram at @taylor.loren. Are you looking for creative ideas to help launch your next product (or company)? When is the best time to post on Instagram? If you can set time aside on launch day to host a live Q&A on Instagram or Facebook it’s a great way to keep the excitement levels up and the conversation flowing about your product launch. You can easily drag-and-drop to re-arrange your posts until you have the look and feel that you want. If you’re launching a digital product, you can still involve influencers in your social media launch strategy! 🎉⠀ ⠀ ⤴ Making it easy to post your stories in seconds: your photos, videos, captions, and links are sent to your phone when it’s time to post. Organically building your audience. 🥀 #refineyourwild, A post shared by Marianna Hewitt (@marianna_hewitt) on Jan 28, 2019 at 1:22pm PST. 🚨⠀ ⠀ In this course, you’ll learn how to use Instagram Stories to get more followers, drive more traffic to your website, and sell more of your products & services! For example, when we launched Instagram Stories scheduling for Later, our overall marketing goal was to encourage more Later users to upgrade to a Later paid plan so they could schedule stories. In this article you'll discover a step-by-step plan for launching your new social media presence. Before you launch your new product, you’ll want to ensure that you have scheduled all of your content for launch day (at least – ideally you would be scheduling the whole week!). Be persistent, post high quality content, cross your social media t’s and dot i’s. For example, Summer Fridays “launched” their new product on Instagram with an announcement video and stories, but the actual “go live day” of their product came 5 days later when people could purchase it: They used the 5 days in between announcing their new product and when it was live for purchase to drum up excitement, and also to educate their followers about the features and benefits of their new face mask. Thank you! Here are a couple other things you might need to do on the big day to make sure your launch day goes smoothly: You may want or need to change the link in your bio to a specific campaign landing page, or use a trackable link. Learn more about how you can develop your own app with Messapps, and follow them on Twitter. The key is that their branding isn’t overpowering, which inspires both customers and passersby alike to take a photo and share it to their Instagram feeds. to consider before moving on to the next step: We're live on Facebook talking about Later's new Instagram Stories Scheduling feature and answering all your questions! Here are 12 apps to help you edit your content: 1. Their Instagram feed looks amazing, and their stories are both educational and beautiful, and it was all executed so well. When it comes to launching a new product on social media, an influencer marketing strategy is not only a good idea, but it’s now almost essential. Also, other people can share your countdown sticker too! Another popular way to get influencers to post about your new product launch on social media is to host an event. Social media is a useful platform for hosting competitions, and can be used in tandem with giveaways. They used black squares for their social media profile pictures. The creative direction of your product launch is what’s going to make your campaign stand out and be seen on your social platforms, and it’s so important to get it right! This includes updating and responding to others regularly. Whatever you decide the specifics of the giveaway to be, you need to make sure that to be entered, you need to either sign up to be notified of when the app launches, or to download the app when it comes out. One influencer marketing strategy I’ve seen on Instagram lately has been to have all of your influencers post on the same day. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) You can also add links to your scheduled stories, which will be copied to your phone at posting time, making it easy to keep track of those long custom URLs. When planning influencer events, it’s important that you account for aesthetic. This often takes up more time than you think, so make sure to factor that into your timeline and schedule! See you on the Top Charts! 🚨Our new *free* Instagram Stories for Business course is here! Casper employed this strategy recently for the launch of their Glow light. With this, you must provide a call to action and a link to where they can sign up to be notified of the launch. Once you have that goal set for your campaign, make sure you keep that ambition front and center of your mind as you start working on the next steps to building your social media campaign. Now is not the time to leave your followers on read. Again, you have plenty of options in terms of content leading up to social media product launch. If you want your new product launch to be a success on social media, it’s important that you define what success is. 😴 Going horizontal has always been easy for me (😂), but it’s the falling asleep part that’s tricky. However, it is generally recommended to post 1-2 times a day to Facebook, Instagram, and LinkedIn, and 5-10 times a day on Twitter. Summer Fridays had a similar strategy with their launch video, which they posted to both their regular Instagram feed and resized it for Instagram Stories too. You’ll also want to make sure that you’ve planned a transition between your regular content and your upcoming campaign content. According to the most recent statistics, mobile users are expected to contribute 63.4% of all internet traffic for 2019. Keep this in mind as your driving force when thinking about all the other necessary aspects of social media. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? For example, for Later’s Instagram Stories Scheduling we had our product launch video created by Trevor Holmes. In this comprehensive blog post, I’ll be walking you through every stage of launching a new product on social media, from setting your goals to developing a creative concept, working with influencers, and planning a stunning Instagram feed that sells. They also set up a beautiful rose display with matching coffee cups for their New York City fans: NYC! We are pretty obsessed with the creative direction and overall concept for Summer Fridays’ new product launch of their R+R face mask. Networks including both Facebook personal profiles too and messaging service for mobile apps can be used in with. 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