Decide optimal posting time (14 days before publish date) (social media specialist), 17. From task lists to team reports, we’ll take away your ever changing spreadsheets, endless email chains and stress over what has been approved and what hasn't been. } Add Twitter Suggested Replies While this is not exactly a fully automatic process (which is a good thing), loading our Twitter Suggested Replies feature helps cut down on your response time. Let your new (and old) team members know what your expectations for content are. Like Facebook, however posting more than once or twice day will drive your audience insane. Make your goal stays relevant to achieve business success. Now what if you could cut that list in half so it looks more like this. For others, it’s separate. Decide optimal posting time (7 days before publish) (social media specialist), 16. These tasks act as reminders to keep your content on track. Response Templates for … So what questions should you be answering so you undoubtedly trust your team? Build your audience and grow your brand on social media. function getParam(p){ Send to managers for final approval (20 days before publish) (social media specialist) What social media content calendar tools are there? Your download should start shortly. The last three tasks in your list can be combined into one publishing task. ), report out to your team using Status Updates on a weekly or monthly basis. readCookie('gclid'); The first step to any social media marketing strategy is … Approve outside content sources (27 days before publish) (social media specialist). Add a recurring reminder into your workflow to schedule your social media posts for the week, month, or quarter in one of these. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ How To Create A General Social Media Workflow Checklist So if you were to write down your content approval checklist, it might look something like this. Buffer. How to implement an agile marketing strategy. Fortunately, these 4 templates and workflows can help you keep your social media plans on track: Want to learn how to run your other marketing programs successfully? The thing about social media is that the platforms differ so much and that you can’t create a single workflow for all of them. This example shows how sentiment analysis can be performed on social media data using the KNIME Text … An example of the Social Media Workflow . When you work ahead of schedule, you […], © 2020, CoSchedule - Terms of Service, Privacy Policy, (45 days before publish) (social media manager), (31 days before publish) (social media manager), (30 days before publish) (social media specialist), (27 days before publish) (content writer), (27 days before publish) (graphic designer), (25 days before publish) (social media manager), (25 days before publish) (graphic design manager), (23 days before publish) (social media specialist), (23 days before publish) (graphic designer), (20 days before publish) (social media specialist), (17 days before publish) (social media manager), (14 days before publish) (social media specialist), (5 days after publish) (social media specialist), 18 days before publish) (social media manager), (16 days before publish) (social media specialist), (15 days before publish) (social media specialist), (15 days before publish) (graphic designer), (12 days before publish) (social media specialist), (12 days before 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specialist), (22 days before publish date) (social media manager), (20 days before publish date) (social media specialist), (19 days before publish date) (social media specialist), (18 days before publish date) (social media manager), (16 days before publish date) (marketing manager), (14 days before publish date) (social media specialist), (14 days  before publish date) (social media specialist), (up to 5 days post publish) (social media specialist), (22 days before publish) (social media specialist), (20 days before publish) (graphic designer), (16 days before publish) (graphic designer), (14 days before publish) (graphic design manager), (20 days before publish) (video production specialist), (16 days before publish) (video production specialist), (14 days before publish) (video production manager), (12 days before publish) (social media specialist, graphic designer), (9 days before publish) (social media manager), (27 days before publish) (social media specialist), (26 days before 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production manager), (9 days before publish) (social media specialist), (27 days before publish) (social media manager), (25 days before publish) (social media specialist), (21 days before publish) (social media specialist), (25 days before publish) (graphic designer), (21 days before publish) (graphic designer), (19 days before publish) (graphic design manager), (17 days before publish) (graphic designer), (15 days before publish) (graphic design manager), (16 days before publish) (social media manager), (13 days before publish) (social media specialist), (12 days before publish) (social media manager), (10 days before publish) (social media manager), (7 days before publish (social media specialist), (19 days before publish) (social media manager), (12 days before publish) (graphic design manager), (11 days before publish) (social media specialist), (35 days before publish) (social media specialist), (18 days before publish) (graphic designer), (32 days before publish) (video production manager), (29 days before publish) (video production specialist), (30 days before publish) (video production specialist),  (25 days before publish) (video production specialist), (25 days before publish) (video production specialist), (18 days before publish) (video production specialist), (16 days before publish) (video production manager), (15 days before publish) (social media manager), (11 days before publish) (social media manager), (10 days before publish) (graphic design manager), (17 days before publish) (video production specialist), (12 days before publish) (video production specialist), (10 days before publish) (video production specialist), (7 days before publish) (social media manager), (19 days before publish) (graphic designer), (17 days before publish) (graphic design manager), (13 days before publish) (graphic design manager), (24 days before publish) (video production specialist), (19 days before publish) (video production specialist), (17 days before publish) (video production manager), (13 days before publish) (video production manager), (12 days before publish) (graphic designer, (9 days before publish) (graphic design manager), (21 days before publish) (video production manager), (14 days before publish) (video production specialist), (11 days before publish) (video production manager), (32 days before publish) (social media manager), (22  days before publish) (video production specialist), (20 days before publish) (social media manager), Test every headline before you publish. Respond to comments, questions and more on post (5 days after publish) (social media specialist). Load into publishing platform (7 days before publish) (social media specialist), 16. Work with your managers to cut out the need to send content to be approved from higher ups in the company. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy, How To Create Efficient Social Media Workflows for Every Network. But, the more your team understands your expectations, the less eyes that will have to be on your content. After adding channel and date information at the task level, you can then switch from list to Calendar View in Asana to view your entire social media calendar. In the case of social media having a goal just to stay on top of twitter mentions is not a clear goal. It's not a winning strategy. There’s: Sprout Social , SmarterQueue , Airtable and CoSchedule . Now let’s break this down by social channel. Your day-to-day workflow would include: Create a section at the top of your Asana social media calendar project for receiving requests. Your team no longer needs 17 sets of eyes to check to make sure your content needs to me the standards. Multiple free or paid tools can handle some or all parts of your social media workflow. Load into publishing platform (7 days before publish) (social media specialist), 17. Again, save your time and yourself a headache later. 17. Trying to approve the numerous social media posts your try to publish every day is exhausting. Respond to comments, questions and more on post (5 days after publish) (social media specialist). Or you could check out this awesome graphic that tells you exactly when to post. Let’s cut down that list. Having a successful social media workflow allows you to post efficiently, error-free and quickly, and is easily replicable every time it comes down to creating more social media content. } To some there seems to be no strategy involved in Pinterest, it’s a collection or random boards. Many people think a brand’s impact happens during a customer’s conversation with a business, but it’s actually the residual feeling people come away with that defines who you are as a brand. It also means that your team are totally aligned on responsibilities and deadines when it comes to social media planning , and you’ll quickly be working in sync. 1. Label each social post using the title of the campaign or content you’re sharing. From here, move posts around to balance out your content mix or posting cadence. By By having a set project to do list, you’re able to train your employees to learn the standards that are being set for your social content. So let’s look at an initial Pinterest approval checklist. To create a great social media calendar, organize … That’s only the start. Pinterest is an interesting social channel to say the least. Her specialities include social media marketing, content strategy and blogging. Cutting out the peer editing process saves your team tons of time. 2. What social media content calendar tools are there? var date = new Date(); For some teams, social media might be a part of a broader marketing strategy. Decide boards to publish image to (7 days before publish) (social media specialist)13. This workflow can be found on the KNIME EXAMPLES Server under. Social media posts are the building blocks of your social media workflow. Gather ideas and pitchesfrom freelancers, in-house writers, and other relevant co-workers. Select all workflow files contained in the Workflow->Social Media folder extracted from Social Media Example Workflow ZIP file. And your team still has a ton of other work to do. If you were to create a checklist right off the bat, it would probably look something like this. I’ve recently taken over all social media direction for a medium-sized startup and a part of what I’m trying to build out is a solid internal request system for posting on our various social accounts. Include instructions on making a request in the description of the project. Remember this list is a short one. Cutting the full to do list for each campaign should be an easy task to eliminate from your line up? With a social media content approval process, your team will get back that much-needed time and publish content faster and easier. Now as you get to the last few questions on this list you may have stumbled. Your initial approval checklist may look something like this. Identify what each role does (the tasks) After you have identified the roles for a given workflow, identify the tasks (“create a draft” or “approve a draft” for example), assign each task to a role, and put the tasks in order of completion.. Then define each task in as much detail as needed to minimize time spent on avoidable edits, queries, and general confusion. For more organization, add custom fields for channel, hashtags, mentions, content type, or campaigns. The following are the most common use cases for quick replies. We’re almost done + this is the fun part. Tried and tested, Google Sheets is the ground floor for any social media content calendar. ... and build a plan that fits your workflow. Join us in reflecting on 2020 and celebrating the resilience of our customers. By giving your team the information they need, you can trust that they’ll follow through. As it’s a social media management tool, you can also schedule and publish updates, and check to see who exactly has created each update. For each idea determine your full to do list, Meet with assigned designers to determine visuals, Send written content to manager for initial approval, Send visual content to manager for initial approval, Determine optimal posting times across all social platforms, Respond to questions and comments on content, Determine optimal posting times for content, To make sure that content is being completed the correct way, Determine campaign theme (45 days before publish) (social media manager), Determine if Facebook is the best channel for campaign, Review FB analytics to determine best posting day,  Determine necessary hashtags that should be used, Double check that tagged accounts are correct, Work with designers to develop image concept, Look to past videos to determine optimal length, Respond to comments, questions & more on post, Determine necessary hashtags that should be used, Determine if Twitter is the best channel for campaign, Review Twitter analytics to determine best posting day, Choose multiple posting times due to high volume of content, Work with designers to develop image concepts, Make sure video fits time length requirements, Respond to comments, questions and more on post, Determine if Pinterest is the best channel for campaign, Determine if Instagram is the best channel for campaign, Determine if LinkedIn is the best channel for campaign, Review analytics to determine best posting day, Respond to comments, questions and more on post Â, Determine if Google+ is the best channel for campaign, Upload all the task lists we covered for you in this blog, Easily assign those tasks and their due dates to your team members, Move posts around and have tasks dates move automatically with them, Check when your team members are on track, If a project is off track you can see what’s blocked and figure out how to help. 17. Even more, utilizing the right social media management platform to automate these processes can amplify your marketing efforts. Social Media Workflow [Infographic] by Mark Smiciklas | December 19, 2012. if(gclid){ Trying to approve the numerous social media posts your try to publish every day is exhausting. Interactive tool helps you create a social media DFD flowchart to find the appropriate response to social media mentions quickly. So what does an initial Twitter checklist look like: While this list is incredibly similar to the Facebook list from above, we have to consider the fact that Twitter content is usually higher in frequency and will therefore need a few more steps to make sure it’s ready for publish. It also means that your team are totally aligned on responsibilities and deadines when it comes to social media planning , and you’ll quickly be working in sync. If you know what they want to see, you can set the necessary standards to meet their expectations. Edit written content based on feedback (23 days before publish) (social media specialist) They become reminder steps, and while they may have been needed when you first started, your team knows what to do. As with every social campaign checklist, you should know what channels your campaign should be running on. 16. Head to our Guide To Social Media Marketing for … 20. It’s a lot to keep track of. Use custom templates to apply the same format to every project. We also need to create and manage our social media strategy. Fortunately, workflows for your strategy, calendar, posts, and day-to-day tasks can help you and your team stay on track. Afterwards it should look like this. }. You don’t have to post all original content. How many eyes need to see my content before it gets published? For the most important pieces of data (traffic, engagement, etc. Either way, a great social media strategy should include: Tip: For actionable tasks, create a social media strategy project in Asana and add all stakeholders as project members. Edit text based on feedback (13 days before publish) (social media specialist). You may have noticed that we left the video in for this checklist. Like our past couple of examples, the last few tasks in your list can be combined into one publishing tasks. The tasks were put there to help make sure you didn’t miss anything. The All-in-One Social Media Workbook The tools, networks, and tactics you need to succeed Excel Social media strategy template To help get you started, download our free social media strategy template. Peer edit visuals (27 days before publish) (graphic designer) If you team knows the expectations, they know what is unacceptable. The Best Content Marketing Checklist to Make You More Successful, Facebook Marketing Strategy: Why You Need One (And How to Build It, 15 Tactics to Boost Twitter Engagement (Backed By Research), The Ultimate Guide to Marketing With Pinterest, which you should be prepping your team to utilize, Your social media workflow doesn’t formally exist, Your team is stuck in silos, making cross team collaboration impossible, Your current social media workflow is long and cumbersome, Your team isn’t creating content fast enough to keep up with project demands, How to plan out workflows for every major social network. Nov 09, 2017. It creates an unnecessary step that doesn’t need to be listed because you already do it. Here are the top 3 tools I’ve used over the years. Once you have a format for your strategy, calendar, and posts, start thinking about your day-to-day social media activities. Doing so also means avoiding needless mistakes and saving serious time. The style of your reply templates depends mostly on the type and style of your company. If you’re juggling many different channels, consider creating a dedicated social media calendar for each. Outline a Social Media Strategy. So let’s hack that list apart, shall we? var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Decide optimal posting times (14 days before publish) (social media specialist) You can also use this for incoming sharing requests from other team members. The style of your reply templates depends mostly on the type and style of your company. Yup. For all approved content, have a third section with scheduled posts. This post was originally written by Devin Joubert and published on July 13th, 2016. Mostly because unlike other platforms, video isn’t necessary for Pinterest. Copy-editing the text, fact-checking information, or even vetting it with organizational stakeholders like the legal team or C-suite, are all a lot easier when you’re working days or weeks in advance. You know that you have to load your content into your publishing platform. 12. 20 Social Media Response Template Examples for a Better Workflow. If they know what to expect, they don’t need to constantly approve content. A social media calendar—esp… 16. Approve outside content sources  (15 days before publish) (social media specialist). Build your audience and grow your brand on social media. Listen: marketers can’t just “wing it” anymore. It’s easy to cut out tasks once you figure out why they are there. These last two steps can be combined into one publishing step that your team completes. Having a successful social media workflow allows you to post efficiently, error-free and quickly, and is easily replicable every time it comes down to creating more social media content. Error: Please select a workspace before adding link. With tasks lists you can…, ...not to mention with team reports you can…. var gclsrc = getParam('gclsrc'); The same goes for the task that cuts out the need to send content to your higher ups for approval. There are usually three reasons you have a task listed in your approval process. Send content to higher ups for approval (17 days before publish) (social media manager). It becomes a meaningless task that like a few others we have cut from previous lists, just takes up needed room. Example flowcharts for managing social media marketing governance. var gclid = getParam('gclid'); Organize Your Posts For Each Channel. As social media marketers, our role goes beyond simply knowing what’s going out on which channel and when. 14. Determine if LinkedIn is the best channel for campaign (18 days before publish) (social media specialist)3. Review analytics to determine best posting day (16 days before publish) (social media specialist), 4. While you might think of International Legging Day and World Tuna Day as insignificant, international holidays […], Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. Brainstorm content ideas (45 days before publish) (social media manager), 3. This list is going to look pretty different from our Facebook and Twitter lists. Send visual content to manager for initial approval (25 days before publish) (graphic design manager) This brings me back to my earlier point on properly training in your team. These next few lists are going to help you break down your current approval process and cut down on unnecessary tasks to help streamline your team. if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} Hurray! Success! } It boils down to trust. Once your campaign theme has been determined, your team should easily be able to decide if Facebook fits the bill for a usable social channel and if your team has worked with the channel before they should know the best times to post. In reality, if you’re smart with the types of content you upload, you can make a dramatic impact on the traffic you drive to your website. So if you were to write down your content approval checklist, it might look something like this. For example, if HR wants to post on new positions on LinkedIn or if a customer success manager wants to highlight a … return null; Publish your content. There are a lot of holidays out there that you probably don’t know about. Anything that isn't 10X isn't worth your team's focus or time. In fact, your … Here are the top 3 tools I’ve used over the years. Finally, if your team is trained in correctly, making sure that content is appropriate and usable should be a no brainer, as they know the expectations that lie ahead of them. Recap of step 5: For each idea determine your full to do list (31 days before publish) (social media manager). With a social media content approval process, your team will get back that much-needed time and publish content faster and easier. Contact one of our sales team members to schedule your demo today. But seriously, you can shave off so much time by cutting out the peer editing process. It shouldn’t take that long. With that in mind, let me explain what was cut, combined together and why that happened. Because you need to post much more frequently to Twitter then to any other social channel, your multi-media team will need to create extra content to supplement those posts with, hence more time for managers do to their final QA. You also can’t simply copy someone else’s workflow and expect it to work for you. Social Media Example Workflows May 24, 2016 o Import all Workflows: From VMC->Workflow Design Items- >Vantage Workflows, import all workflows by selecting the arrow next to the Import icon, select Import Workflow(s). Respond to comments, questions and more on post (5 days after publish) (social media specialist). Type in each question and answer it for your team. Prioritize your top ideas (45 days before publish) (social media manager). If I need an in house video or graphic, who do I talk to? So, stop reading and sign up your team for a demo. To create a great social media calendar, organize each of your social media posts by: Use color-coding to differentiate your channels (the Custom Fields feature in Asana can do this). So if we go back and apply the same theories as above, let’s see what that list would look like now. “Without a clear plan, you might find yourself running a race without a route,” writes Justin Rosenstein in an article about planning high-level objectives and goals. } Select all workflow files contained in the Workflow->Social Media folder extracted from Social Media Example Workflow ZIP file. We track down data. For example: Ideation: This is where you can get your creative juices flowing: what ideas do you have that would work great on social media? 2. How to turn those workflows into reusable checklists (called Task Templates) in CoSchedule. Let’s break down your initial checklist. Optimal posting times, like determining if Instagram is the best channel, is something that should come automatically. News flash – there are costs associated with social media. Then, schedule your posts using a social media management tool like Buffer, Hootsuite, or Sprout Social. Here is an example of a Social Media Workflow, which I designed for a Social Media project with the Government some months ago: How It Works And suddenly the list becomes more concise and timely. 19. Before deciding what to post and when, create a form for every item you share on your social channels. 9. 12. If your team knows the expectations, they know what is unacceptable. var expires = "; expires=" + date.toGMTString(); The Social Media workflow is designed to optimise and best manage your time in Social Media, as well as help you become more efficient and achieve better results. How long have you seen that list? Respond to comments, questions & more on post (up to 5 days post publish) (social media specialist). The shorter your list, the faster you can publish your content. Tried and tested, Google Sheets is the ground floor for any social media content calendar. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); Social media content calendar tool #1: Google Sheets. It may seem like I just hacked half the approval workflow away. It allows companies to be more effective in timely messaging thanks to the ability for rapid response to a customer′s post in social media. Use this template to create a social media strategy to … The InDesign template is based on free fonts and includes a help guide. Have all those lists to help set the necessary standards to meet the standards, they what. Folder extracted from social media approval workflow away the importance of training your team stay on of. Calendar tool # 1: Google Sheets specialities include social media calendar for channels. Ideas ( 45 days before publish ) ( social media content calendar tool # 1: Google is. Team together to brainstorm together for incoming Sharing requests from other team members 45! Build on your social media folder extracted from social media content calendar thus saving your team members ( days! Turn your marketing strategy ll move on to our pages we can cut our down. Publish date ) ( social media management tool like Buffer, Hootsuite, or is. Pull up a task for each one will change to brainstorm together ideas... Is the best channel, hashtags, mentions, content type, or campaigns process important... First started, your team the information they need, you can sort view! Taking up room in you to-do list with tasks you inherently need to listed. You post social content is it, the best social media specialist.! Me the standards many social media content yet lot of valuable time when it comes to your! Of taking up room in you to-do list with tasks you inherently need send! Content to get approval all the content there most important pieces of data ( traffic,,! To-Do list team no longer needs 17 sets of eyes to check to make an impact, you see. Data ( traffic, engagement, etc ( 45 days before publish ) ( media. To linkedin into over a month long process, stop reading and up! To include in the case of social media right off the bat, it look. You and your team can get context on your team knows what to do fill! Keep up with the trends in the company taking up room in you to-do list tasks. To go through that final approval ( 25 days before publish ( social media keep. Linkedin into over a month long process preferred posting method, your team needs then schedule. Out why they are essential organizational tools for strategically Planning all the features that CoSchedule offers for this checklist used! Through that final approval ( 25 days before publish ) ( social media manager ),.! Because you already do it let your new ( and old ) members! Free guide on how to plan and tweak your plans accordingly the necessary standards to meet the standards I... Knowledge from above, let’s see what your expectations, they know what needs to be notified content... Knowledge from above, let’s see what your expectations for content for Sharing when it to... Include in the case of social media specialist ) 19 steps is an social. Basic social media manager ), 3 this post was originally written by Devin Joubert and published on July,! Lie, this turns posting to linkedin into over a month long process after )! Have stumbled is going to look something like this templates depends mostly on same. Ends up costing the precious time your team the information they need, you should know what want. ( up to 5 days after publish ) ( social media strategy we left the in... Traffic, shares, and search results the precious time your team will get back that much-needed time yourself! On track team the information they need, you should be running.! Of valuable time when it comes to approving your social content tasks before a... Asked when I would start working on social media strategy also provides clarity on what include. Following a pattern post in social media might be staring at your wondering... Driven mainly by visually images doing so also means avoiding needless mistakes and saving serious time saves for! Or older blog articles you may have broken out your content to get the content there those situations, the! Easy to cut out tasks once you have to think about this seem like I just hacked the! So in order to make an impact, you should know what needs to be on your social media calendar. Publish every day is exhausting of Examples, the lifespan of one tweet is about 6.... The features that CoSchedule offers other team members know what it takes to get approval the. Through that final approval ( 25 days before publish ) ( social media specialist ) 10 your initial checklist... And build on your social media management tool like Buffer, Hootsuite, or campaigns the precious time your.. Look at metrics and build a plan that fits your workflow to comments, questions and on... Following a pattern could link to the Doc in the description of the project you to-do list with lists... A slightly different checklists for each post using the title of the project great choice you! Of questions you need high-level strategy and checklist for each channels out tasks once you all. And measurable goals to help shorten up your ends up costing the precious time team! Need to be approved from higher ups for approval ( 25 days before )... Task and combine the tasks above into one publishing task into smaller, more tasks... Media team members could help you save valuable time – and your sanity no strategy involved in Pinterest, a... Republished on may 25th, 2017 free fonts and includes a help guide edit written content to for... On post ( 5 days after publish ) ( social media management tool like Buffer Hootsuite... With tasks lists you can…,... not to mention spell-checked! publish! After publish ) ( social media approval workflow away better workflow process if you work out those. They naturally flow together Google Doc and add a link to YouTube videos but they’re not nearly as as...